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Wise Unveils Bold New Look

Last Updated on March 28, 2023 by Mavia

The finest method for sending money over the world is being developed by Wise, a multinational technology firm. People and organizations can keep more than 50 different currencies, transfer money between nations, and make international purchases using the Smart account. Smart technology, Wise Unveils Bold New Look a brand-new cross-border payments network that will eventually power money without borders for everyone, everywhere, is used by big businesses and banks as well. Whatever way you choose to use the platform, Wise wants to simplify your life and help you save money.

A Little History of Wise


Kristo Käärmann and Taavet Hinrikus co-founded Wise, which debuted in 2011 under the moniker TransferWise. One of the most lucrative and rapidly expanding technological firms in the world, it is traded on the London Stock Exchange under the ticker WISE. Wise, which processes £9 billion in cross-border transactions each month and saves clients about £1.5 billion annually, Wise Unveils Bold New Look is used by 16 million individuals and organizations worldwide.

Wise New Brand 

Wise operates in 170 nations. Nearly everywhere allows you to send, spend, and receive money like a local. This meant that, on a global scale, we were local. responding to, rather than merely reflecting, the nations and cultures we serve Since Wise’s founding, we have exposed hidden costs and sparked lasting change in an antiquated sector. Thus, the first step was to rekindle this sense of challenge. establishing a brand that is purposefully unique.

Green is here; blue is gone


The several millions of individuals and organizations who use Wise today have inspired our new appearance and feel. It incorporates international currencies, alphabets, languages, and locations while capturing the vigor and dynamism of our clients. We have fully committed to our account green, along with a set of vibrant secondary colors drawn from our surroundings. The new color scheme expresses the excitement of a world waiting to be discovered with blues, pinks, and vivid oranges. Wherever you send, spend, or receive money, the Smart customer experience will be the same thanks to our bold new font, iconography, and universal symbols. We’re one step closer to money without boundaries with a universal aesthetic.

Also, we’ve found our voice. One that will assist us in coming up with the appropriate phrases to use whenever we speak to anyone, anywhere. Sure, please. Win by winning. Finally, there are our tapestries. color, images, and texture combined. They were created by examining the currency and images of the locations we serve and are a celebration of people, places, and cultures.

What is the Need for New Design

A brand’s look and feel is a crucial aspect of its identity, and it’s common for companies to update their branding periodically to stay relevant and modern. A brand’s visual identity includes its logo, colors, typography, and other design elements, which help to establish a recognizable and memorable brand image. When a company updates its branding, it’s often a strategic decision to keep up with changing trends, appeal to a new target audience, or differentiate itself from competitors. The process typically involves market research, design exploration, and collaboration between brand strategists and designers. The new look of “Wise” could mean a variety of things, such as a new logo, color scheme, or visual style. Whatever the changes may be, it’s likely that they were made with the goal of strengthening the brand’s overall identity and improving its market position.



1. Have changes been made to the product?

The way your money is stored in Wise has not changed. We have renovated, not moved into a new home.

2. Are there any modifications for partners of the Wise Platform?

Aside from our updated logo, nothing else will change for our Wise Platform partners. Wise Platform also has a fresh new appearance.

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