As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.
From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.
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Reach Users As The Individuals They Are
Customers seamlessly navigate between channels and devices, expecting their experience with your brand to be personalized wherever they are, especially on mobile. Using a 360-degree view of each individual, interact with your users based on their mobile app activity, behavior, and location.
Find And Attract The Right Users For Your App
Don’t get lost in the crowd of apps. Quickly and effectively target the right people—those most likely to engage with your app and stay loyal over time—and convert them to new users.
See The Big Cross-Channel Picture
If you’re only tracking app engagement metrics, you’re missing valuable customer insights. Listen to not only how users engage with your in-app and push notifications, but how they engage with your brand across other touchpoints so you can connect all their experiences with real-time messages.
Use Comprehensive Analytics For Decision-Making
Knowing which mobile marketing strategies produce the highest ROI is essential to your success. Test and measure what matters. Use data-driven performance metrics to identify opportunities to move customers along their journey.
Increase Retention By Reconnecting With Users
Despite the super-charged growth in mobile, most users stop using apps after the first 30 days. Re-engage lapsed users and ensure they come back again and again with tailored messages across mobile and other channels.