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How A Financial Services Company Used Linkedin Advertising To Reach New Clients

Last Updated on June 5, 2023 by Mavia

As a financial LinkedIn marketing services company, it’s important to have a strong presence on LinkedIn. LinkedIn is the world’s biggest professional network, with over 700 million users. Utilizing LinkedIn marketing can help your company reach a wider audience, establish credibility, and ultimately drive business results. In this article, I’ll be discussing the importance of LinkedIn marketing for financial services companies, how to understand your target audience and best practices for creating a successful LinkedIn marketing strategy.

Introduction to LinkedIn Marketing

LinkedIn marketing is a form of digital marketing that involves using LinkedIn’s platform to promote your brand, products, or services. This can include advertising on LinkedIn, creating and sharing content, and building relationships with other professionals in your industry. LinkedIn is unique in that it’s a professional network, meaning that users are more likely to engage with content that is relevant to their job or industry. This makes LinkedIn an ideal platform for financial services companies to reach their target audience.


Why LinkedIn is Important for Financial Services Companies

LinkedIn is particularly important for financial services companies because it allows you to reach a highly targeted audience. LinkedIn users are more likely to be professionals in the finance industry, which means that you can create content that speaks directly to their interests and needs. Additionally, LinkedIn is a platform that is trusted by professionals, making it easier to establish credibility and build trust with your audience.

Another reason why LinkedIn is important for financial services companies is that it allows you to showcase your expertise. By creating and sharing content that is relevant to your industry, you can position your company as a thought leader in your field. This can help to establish your company as a trusted advisor, which can ultimately lead to more business opportunities.

Understanding Your Target Audience on LinkedIn

To create a successful LinkedIn marketing strategy, it’s important to understand your target audience. Who are you trying to reach? What are their pain points? What kind of material do they find useful? All of these are critical questions to address while building your plan.

One way to understand your target audience on LinkedIn is to look at their profiles. What type of information do they include? What groups do they belong to? What type of content are they sharing? This can give your insight into their interests and needs. You can also look at the analytics on your company page to see who is engaging with your content. This can help you refine your strategy and create content that resonates with your audience. Jane Simmons, Marketing Manager at XYZ Financial Services:

“LinkedIn’s advanced targeting capabilities allowed us to zero in on our desired audience. We narrowed down our parameters based on industry, job title, company size, and geographical location to ensure our ads reached the right individuals.”

Creating a LinkedIn Marketing Strategy for Financial Services Companies

When creating a LinkedIn marketing strategy for your financial services company, there are several things to consider. First, you need to define your goals. What do you want to achieve with your LinkedIn marketing efforts? Do you want to raise brand recognition, generate leads, or become a thought leader?  You may make a strategy to reach your goals once you’ve established them.

Your plan should include a content strategy. What type of content will you create? How often will you post? What topics will you cover? The information you provide should be useful and relevant to your target audience. You can also consider paid advertising on LinkedIn to reach a wider audience.

Another important aspect of your LinkedIn marketing strategy is building relationships with other professionals in your industry. This can include engaging with other users’ content, commenting on posts, and connecting with other users. Building these relationships can help establish your company as a thought leader and lead to business opportunities.

Michael Johnson, Chief Financial Advisor at XYZ Financial Services:

“We focused on showcasing our unique value proposition and how we’ve helped clients achieve their financial goals. Through concise and impactful messaging, we aimed to capture attention and position ourselves as trusted advisors.”

Best Practices for LinkedIn Marketing Success

To ensure that your LinkedIn marketing efforts are successful, there are several best practices to follow. First, make sure that your company page is complete and up-to-date. This includes adding a profile picture, cover photo, and company description. You should also include information about your products or services and any relevant certifications or awards.

Another best practice is to post regularly. This helps to keep your company top-of-mind for your audience and can increase engagement. When creating content, make sure that it’s relevant to your target audience and provides value. You can also consider using multimedia, such as images or videos, to make your content more engaging.

It’s also important to engage with your audience. Respond to comments and messages promptly, and take part in group conversations. This can help to build relationships and establish credibility. Finally, track your metrics to see what’s working and what’s not. This might assist you in fine-tuning your plan over time.

LinkedIn offers various ad formats that cater to different marketing objectives. Our reference, John Davis, Advertising Specialist, shares their approach:

“We experimented with different ad formats, including sponsored content, sponsored InMail, and dynamic ads. Each format served a unique purpose, from increasing brand awareness with sponsored content to sending personalized messages through sponsored InMail. By leveraging these formats strategically, we were able to engage our target audience effectively.”

Case Study: A Financial Services Company’s Success with LinkedIn Marketing

To illustrate the power of LinkedIn marketing for financial services companies, let’s look at a case study. XYZ Financial Services is a wealth management firm that specializes in retirement planning. They wanted to increase brand awareness and generate leads using LinkedIn marketing.

To achieve its goals, XYZ Financial Services created a content strategy that included a mix of blog posts, videos, and infographics. They also used paid advertising to reach a wider audience. Additionally, they engaged with other users’ content and participated in group discussions to build relationships.

As a result of their LinkedIn marketing efforts, XYZ Financial Services saw a 50% increase in website traffic and a 25% increase in lead generation. They also established themselves as thought leaders in their field, which helped to build trust with their audience.

Key Takeaways from the Case Study

The key takeaways from this case study are that a targeted content strategy, paid advertising, and relationship building can lead to increased brand awareness and lead generation. By creating content that is relevant to its target audience and engaging with other professionals in their industry, XYZ Financial Services was able to establish itself as a thought leader and drive business results.

Tools and Resources for LinkedIn Marketing Success

To help you achieve success with your LinkedIn marketing efforts, there are several tools and resources available. LinkedIn’s Marketing Solutions offers a variety of advertising options, including sponsored content and sponsored InMail. LinkedIn also offers analytics to help you track your metrics and refine your strategy.

Additionally, there are several third-party tools available that can help you to create and schedule content, such as Hootsuite and Buffer. You can also join LinkedIn Groups related to your industry to connect with other professionals and share your content. Sarah Parker, Content Strategist at XYZ Financial Services:

“By leveraging LinkedIn advertising, we were able to reach a highly targeted audience of professionals seeking financial solutions. The platform’s robust targeting options allowed us to narrow down our parameters and deliver tailored messages to the right individuals. This resulted in a significant increase in qualified leads and ultimately helped us expand our client base.”

Common Mistakes to Avoid in LinkedIn Marketing

While LinkedIn marketing can be a powerful tool for financial services companies, there are several common mistakes to avoid. First, don’t make your content to sales. LinkedIn users are looking for valuable information, not a sales pitch. Make sure that your content provides value and positions your company as a thought leader.

Another mistake to avoid is neglecting your company page. Make sure that your page is complete and up-to-date, and that you’re posting regularly. You should also engage with your audience and participate in group discussions. Finally, don’t forget to track your metrics. This can help you to refine your strategy over time and achieve better results.


Conclusion: The Importance of LinkedIn Marketing for Financial Services Companies

In conclusion, LinkedIn marketing can be a powerful tool for financial services companies. By creating a targeted content strategy, engaging with other professionals in your industry, and using paid advertising, you can increase brand awareness, generate leads, and establish thought leadership. Make sure that your content provides value and positions your company as a trusted advisor. With the right strategy in place, LinkedIn can be a valuable asset for your financial services company. Start utilizing LinkedIn marketing today to maximize your reach and achieve your business goals.

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